ethos
–> Technology should not be confusing, complex, or expensive.
–> Belief. We believe in what we do & why we do it = we use the tech that we deploy.
–> We’re not dogmatic about technology = we find and use the best solutions based on total cost of ownership (TCO), ease of use, & performance.
–> We understand and feel your pain as fellow business owners.
–> We understand that you don’t have an unlimited budget. Even if you did, the last place you want to waste spend all of your money and time is on IT.
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Culture:
Culture is paramount. Take great care of your employees so that they will take great care of your customers. We enjoy life and we want to work with people who enjoy life too. We believe in customers / friends for life. Tony Hsieh helped create a vivid example of what we consider a great culture @ Zappos.com. Here is Tony speaking @ the Googleplex & here is his book Delivering Happiness
Quotable:
“Forget the Fortune 500. Start thinking about the Fortune 5,000,000.” 37Signals
“Don’t bother just to be better than your contemporaries or predecessors. Try to be better than yourself.” William Faulkner
“Good is the enemy of great…Good enough never is…” James Collins